The ongoing momentum of the legalization movement presents new insights, but also raises new concerns about issues we never expected to confront. We soon may very well need to worry about tobacco corporations marketing new marijuana products, and the impact it may have on teenagers and young people. While cannabis is a drug of very low addiction potential and damage to health, compared to alcohol and tobacco, the implications of marketing it like cigarettes are very poorly understood.
Proponents of legalization point out that marijuana must be regulated and taxed, which means that the potency and sales must be strictly controlled. This would help establish standards for the safe and legal sale of cannabis, but detractors will say that the manner of marketing and advertising must also be regulated. In addition, many believe that legalization would make the drug much more readily available and thus a greater influence on high school and college students.
Without the proper oversight, a national legalization could be unsustainable. Then again, the effort with hundreds of billions spent to keep the drug illegal has been unsustainable for years. At this time, careful planning and greater research is needed to move forward with a new attitude on marijuana.
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