By Irada Yunusova
We all search for turning points in our life, New Year's being the ideal option. Whether to lose weight or to save money, people often believe that a New Year's resolution will be a simple fix to any problem. But why is it that New Year's resolutions do not usually pan out? And why does over 50% of the population continue to make them?
Researches have been interested in the psychology behind New Year's resolutions as early as 1980s. At that time, psychologist John Norcross studied New Year's resolutions of his time. He found that over 50% of the American population made New Year's resolutions, but after six months, only 40% followed through with them. Two years later, only 19% continued to stick to their resolutions. Amongst those, however, more than 50% experienced lapses, with as many as 14 on average. How do individuals continue to believe that they can change their behavior just because of a date on a calendar?
In 2012, researchers Katherine Milkman, Jason Riis, and Hengchen Dai from the University of Pennsylvania suggested that turning points are key in our decisions for change. Studying the journal
Management Science, they found that temporal turning points, such as the beginning of a week, a month, or a year form a boundary which individuals believe can separate the old from the new. They found that daily Google searches for the term "diet" over a period of nine years peaked at the start of any week, month, or year. Immediately after New Year's, an 82% increase above the baseline for searches was found. The researchers found similar patterns for gym attendance and goal setting and achievement for a website called stickK. Beyond individual health, positive outlook at the beginning of the year even impacts the economy's health by improving the performance of the stock market.
However, it is this same optimism that can ultimately lead to individuals' failures. Often, individuals overestimate their own abilities, underestimate the time and effort involved in following through with the goal, or have an exaggerated view of the effect that the change would have on their lives. Psychologists Janet Polivy and Peter Herman titled this phenomenon the false-hope syndrome, where unrealistic expectation about ability to change are followed by failure of high hopes.
Scientists conclude that there is still hope for change, however, and realistic goal-setting is crucial. As long as individuals do not overestimate their own abilities or underestimate the required effort, they can be more successful. Peter Gollwitzer's theory of implementation intentions suggests that it is easier to stick to a goal if contingencies are considered in advance and responses are planned for each scenario. For example, if an individual sets a goal of going to the gym but knows that in the future he will reason with himself by saying he is too tired to go to the gym, he will be more successful in continuing with his goal if he had initially planned to drink coffee of eat an apple whenever such a setback occurs. As long as realistic and specific goals are set, individuals can be successful for any occasion, including New Year's resolutions.
Source: http://www.newyorker.com/online/blogs/elements/2013/12/why-we-make-resolutions-and-why-they-fail.html